the target consumer

I'm the reason why companies make pretty packaging for a half-as-good product so they can sell it for twice as much. I admit it. I'm a sucker for pretty packages. I know this about myself, and yet I still gravitate toward the mouthwash in the pretty bottle over the time-tested, dentist-approved scope or listerine or whatever.

I'll buy this soap...

before I buy this soap...

This makes shopping trips hard for me. Shopping damages my soul. I have to consciously avoid pretty packages to get a better deal (and perhaps a better product). I'd feel terrible about buying more expensive things because of the packaging, but I feel a small amount of soul-damage when I leave the store with lifeless soap and boring shampoo.

So, here I am product makers of the world! Try me, test me, torture my soul with your lovely things. I will not "buy in" to your scams!



Well, if it's really pretty...